I recently received a catalog from GaiamPRO and on the back there was a little box with some statistics:
WHO DOES YOGA?
72% are female
60% are ages 35+
68% have an annual HH income of $75k+
71% have a college degree or higher
46% reside in a market size of 2 million+
What do you think? Accurate or no?
I think the results are a bit skewed at least from the age category on down. Think about this for a momement. Who's most likely to be online shopping for the newest trend in yoga wear? Women. With money. Who's most likely going to take a survey? A gal, who's online shopping for yoga gear.
Who's most likely going to be able to AFFORD the newest and greatest from Lulumon, Prana, pick-your-name-brand? It generally isn't your average run of the mill college kid or recent grad - it's going to be an established professional.
The guys I know don't worry about the fashion clothes. They go out, find a pair of compression shorts, a pair of sweats or shorts, a t-shirt, and they are good to go. Target, Walmart, the local running store, is where they are shopping, so no, they aren't going to be taking on-line surveys.
So my observation is, is it even be possible to get an accurate survey of who's doing yoga?